Magellan Jets is offering a travel package to the 2012 London Olympics
Private aviation company Magellan Jets is helping affluent travelers get to London in time for the 2012 London Olympics games with a package that includes flights, hotel and tickets.
The company is offering the package to its consumers via email that includes private jet flights, stays at a boutique London hotel, helicopter transfers and tickets to the games. Magellan Jets is luring affluent consumers who are looking to book a last-minute trip to the Olympics while likely strengthening its reputation.
“The Olympic games is the greatest sporting event in the world and we feel that it is important to give our clients access to this international phenomenon,” said Joshua Hebert, CEO of Magellan Jets, Quincy, MA.
“The strategy behind the package was to provide our clients will a full-service solution to the Olympics,” he said.
Magellan Jets offers flights in the Continental United States, the Caribbean, Bermuda, Mexico and Europe.
London bound
This is the first time that Magellan Jets is offering an Olympics package, per the brand.
The company’s all-inclusive 2012 Olympics package includes all transportation and tickets.
Travelers will fly on a private jet to Brize Norton Airport, London. Jets available include mid- and large-sized aircraft, with few limitations when consumers are selection their jets.
Accommodations will be provided by the Old Swan Hotel and Minster Mill located outside London in Oxfordshire, England. The boutique hotel contains a spa and restaurant.
Guests can choose to travel by private helicopter service or direct rail to the Olympic stadium. All tickets will be provided.
Magellan Jets Web site
Meanwhile, Magellan Jets recently tied its 10-hour card deal into the Olympics and Father’s Day.
Consumers could buy a 10 Hour Getaway Card that offers access to a private jet with only 10 hours’ notice for $35,600, which the brand pushed via email and Web advertisements.
Magellan Jets is hoped that gift card recipients will want to use them for Olympic travel this summer (see story).
Let the games begin
The Olympics are anticipated by all types of consumers around the world, so luxury brands that associate products and services with the games will likely get attention from all demographics.
Since private jets are primarily used by affluent consumers, Magellan Jets is appealing to the affluent consumers who want to view the games and have the means to travel to London.
Also, the brand might grab eyes from mainstream consumers that aspire to fly in private jets by associating with the games. This could help Magellan Jets build its reputation.
Many brands are aligning with the Olympics, even long before the games begin.
For example, menswear label Alfred Dunhill emphasized its British roots by dedicating a multichannel campaign in January to three of the country’s athletes who will be competing in the London Olympics (see story).
In addition, Ralph Lauren created the U.S. Olympic and Paralympic Closing Ceremony parade uniforms and village wear for this summer’s games, which the United States Olympic Committee debuted in April on NBC’s Today Show (see story).
In contrast, Magellan Jets is using the hype of the games to inspire last-minute travel bookings and to strengthen its relationship with consumers by providing them will an all-inclusive travel package.
“The package will add value to Magellan Jets directly by bringing in more clients,” Mr. Hebert said “Due to the fact that the games are quickly approaching, people are scrambling for their last minute plane to London, hotel stay and tickets.
“We wanted our clients to be able to have the chance to experience the excitement of the Olympic games in busting London and a quintessentially English hotel stay in the countryside,” he said. “This will allow them to enjoy the Olympics in the city as well as a relaxing retreat in the country.”
Final Take
Tricia Carr, editorial assistant on Luxury Daily, New York